The landscape of paid search is regularly growing these days. With various changes, it is becoming quite a complicated task to advertise your business efficiently. Finding the right PPC agency is vital to keep a competitive edge.
It is quite easy to know the basics of PPC. Countless blogs with the details you need to start. However, it may take years to be a PPC expert.
Just setting up your PPC campaign can cause significant confusion, especially when it comes to trying to find your way around AdWords. For you to get the most out of your company budget, more than a few settings will need to be tweaked to achieve maximum exposure.
With the help of a PPC agency, you can skip the warmup and get right into the race.
But how do you know if hiring a PPC agency is right for you? To make you answer that question, let’s have a look at a few reasons why you may—or may not—consider hiring a PPC agency.
Are You Making Money Already?
A PPC agency will not save your business. PPC agencies are best at optimization, not origination. If you are searching for a PPC agency because you have an excellent business idea and you need somebody to make it work, you will be very disappointed. While the account managers at an agency like disruptive have a ton of skills and trick up their sleeve, most of those tricks work best for businesses that are already established.
What Skills are Your Business Missing?
It’s hard to be a specialist in everything. Most people seem to be good at one, two, or maybe a handful of things. Unfortunately, running and marketing business usually requires a whole suite of skills—a lot of which you might lack.
If Facebook Ads are what makes your business go, but you’re coping in other areas of your business, you don’t need to hire a PPC agency—you need to appoint someone to handle the rest of your business.
If nevertheless, you’re like most business owners/marketers and either need aid with a marketing channel that you haven’t learned or wanted someone to take marketing off of your plate, a PPC agency can be an excellent way to go.
The benefit of hiring a PPC agency is the fact that for less than it would require you to choose one person, you can get the professions of a whole team of marketing experts.
For businesses that would not (or can’t afford to) get a whole marketing team, a PPC agency can be the ideal middle-ground. Sure, an agency might not be actually as effective as a dedicated marketing team, but you get nearly all of the same benefits at a fraction of the price.
Need New Ideas?
When you’re attempting to market the same business day-in and day-out, it can be simple to get stuck in a rut. To make things worse, because your experience is insufficient, you may not even be aware of some options that could help your business. This is where the right PPC agency excels.
PPC agencies are complete with marketers who are excellent at what they do and have a wide range of expertise working with various ad types, business goals, and campaign strategies. They know what works and what does not and can frequently see all kinds of creative resolutions you might never come up with on your own.
Additionally, this wealth of experience puts them at the top of their game. They regularly have a good pulse on which new tactics are worth trying. If they work in an agency that promotes collaboration like Disruptive, they can share ideas off of a variety of diversely experienced marketers without even getting up from their desks.
So, even if you feel reasonably positive in your marketing skills, if you feel like your PPC campaigns are stagnating, bringing in the right agency can be an excellent way to refresh your marketing and get things back in the best position.
Are You in a Highly Competitive Industry?
The more ambitious your industry is, the more crucial it is to search a vantage point. A way to do that is to take benefit of the unique relationship PPC agencies have with advertising programs.
Even if you give thousands and thousands of dollars a month on Facebook Ads or Google Ads, you’re still merely a drop in the bucket to those platforms. The failure or success of your operations does not intend much to them.