Even if you are only in the beginning stages of your Search Engine Optimization strategies for your business, it’s better late than never. You can still take advantage of the many incredible benefits it offers by implementing a good company SEO plan.
To novices and newcomers, this concept may be daunting. There is too much information out there about SEO, and it can be intimidating not knowing where to start or what to do to succeed. While more experience usually means better results, understanding the fundamentals will undoubtedly give you solid footing. In today’s post, let’s tackle the SEO basics:
Primary SEO Components
There’s no shortcut nor one strategy to get to the top. And before you start to implement your company SEO strategies, you have to know the fundamental components of it. A combination of many factors all working together will help your site get ranked. The performance of your website, including the content, design, functionalities, and other on-site factors, as well as the continuous site content updates, inbound links from high-authority and reliable sources, social media standings, and other off-site factors, are the core elements of effective SEO.
On-Site Ranking Elements
Discussing on-site ranking factors alone can constitute an entirely separate post. It’s multifaceted and can be confusing to SEO beginners. But like we’ve discussed, this post will only focus on the fundamentals; we will save the technical aspects of SEO in a future post. For starters, make sure your website is mobile-friendly, have descriptive and well-written content on every page of your site, and an orderly navigation menu and sitemap. Make sure also to show your contact information prominently displayed across your site. These essential things will kickstart your SEO tactics.
Content marketing is an essential element of SEO. You will need an ongoing content strategy, which can be a regularly updated blog or an external guest posting schedule. Determine what your niche is and create your content around your target demographic. A creative and valuable piece that is published at least once a week that utilizes proper research and your industry knowledge is key to an effective content marketing strategy. Produce articles with clarity, mention reliable references, and incorporate images when you can. Most importantly, write what people will want to read.
When online content is original, stimulating, and well-researched, more people will use it as a reference for their own content. This step is an integral part of your company SEO strategy by being an authority in your market. However, you won’t always be able to depend on users citing you; you can support your link building by referencing good content from outside sources that apply to your niche. One of the most effective ways to do this is to write posts for other sites that your readers know and trust, also known as guest posting. Keep in mind to always use industry-related and trusted sources, and only cite them when they are relevant to your content; otherwise it could affect your site negatively.
National SEO is a separate algorithm from local. For local businesses, it’s an excellent opportunity to rank without much competition. To help your ranking, you’ll need to provide your company’s name, address, and phone numbers. Make sure the information matches what’s on your site and what’s on your profiles across the web. It will also help to claim and maintain as many social media and directory profiles as you can. You can then promote positive customer testimonials and observe SEO strategies as you go along.
Measuring your SEO results can be done by setting up the Google Analytics script on your site. Installation is free, it’s easy to use, and you will gain insight into your site visitors and their behavior when it comes to your site. You will learn about “organic traffic,” which is the number of site visitors who found your website through search engines. You will want your organic traffic to increase as you put more effort into your company SEO methods. If this number is not going up, then it will clue you in that something is wrong. Take monthly measurements and go up to weekly as you increase your efforts.
All outstanding SEO campaigns start with a solid foundation. Follow these SEO fundamentals, and your site will be on its way to better rankings. Improve your on-site SEO and deliver well-written content consistently, and the rest you can learn as you go and become more well-versed in the concept.