For any business, having a good online presence can make or break it. This is especially true for small businesses. Google reported that 97 percent of consumers use the internet to search for local businesses. Thus, it’s essential to employ internet marketing SEO services for your small business.
Main Benefit
In today’s competitive world, you need to keep up with what your competition is doing. And what they’re doing is probably growing their online presence – since it’s a fundamental marketing strategy nowadays. If a customer goes online and tries to find your products and services, but they can’t find you, then there’s no way for them to know your existence – unless they chance upon your location. What’s worse is they will most likely stumble upon your competition – the same one with a website and social media profiles. They’ll check your competition out online instead of looking for you offline. Thus, make sure your business information comes at the top of a search engine’s search results. That’s where SEO comes into play.
Visibility Is Key
Your accessibility on the web is an attractive feature to customers. This is because it’s an easy and straightforward way for them to find the information they need such as the prices of your products and services and your business hours. An optimized website should have a good sitemap and shouldn’t take too long to load. Any questions your customers may have should easily be visible on your website. If not, you should make sure your contact information is prominently displayed throughout your website so the customers can quickly get in touch with you.
A business that has a website is likely to get traffic for merely having one. Moreover, if your business’ website is mobile-friendly, then customers are more inclined to give you their business. A mobile-friendly website will greatly improve your site’s online visibility. However, other factors need to be considered. One important factor is creating good-quality content for your site.
Once a potential customer visits your site, you need to keep their interest by providing content that they will find beneficial for them. It’s not enough that you have a website, you must also produce good, regular content. Aside from your website, your online presence should span across sites like Yelp, Yellow Pages, Google Places, as well as social media sites. Many of these websites have their accompanying mobile apps that let users discover new businesses. Make sure you claim your business listing and manage it properly.
Be Social
Like we mentioned, your online presence should span across the popular social media sites. Moreover, your information – such as business name, contact details, business hours – should be accurate and consistent on all of those websites. This will immensely help your online rankings. Thus, when working with a company that provides internet marketing SEO services, make sure that they know this critical information.
As a small business, growing your company on social media platforms can be a handy tool. First, you need to learn as much as you can about social media marketing. It may be confusing at first, but once you get the hang it, it shouldn’t be difficult to comprehend – especially since social media websites have made it easier for business owners to manage their profiles.
Once you have attained an excellent working knowledge of how social media marketing works, you need to determine what social media platforms will suit your business. Thriving in a socially-connected world can be beneficial. However, you should also learn how to engage with your customers through this site. The most important thing to remember is to make it easy and fun for your customers to connect with you socially.
Reach Customers Via Email
Email marketing is another vital internet marketing SEO services you would want to acquire. Among all the marketing channels, it’s still email marketing that ties everything together for a small business. A powerful and highly effective email campaign retains the interest of your existing customers, which will then inspire them to share your email and business information to people in their circles such as friends and family. A valid email campaign will grow your reach and attract online attention.
Depending on what type of business you have and the industry you’re in, a good email campaign will have a few main components. Of course, an email campaign should contain what your customer wants – and not what you think they want. Ultimately, it’s the customers that will help you grow your online presence.