In business, popularity and recognition are fundamental. And in today’s digital world, the way to get popular is by employing link building services from certified experts.
Generally, it’s safe to assume that if your business is popular, it’s a good provider of reliable products and services.
However, is that always the case?
If you can make 500 people state that they like your local business, does it make your enterprise popular? If your business website has 500 other websites linking to it, does it mean your website is a good source of valuable information?
That was the issue that search engine giant, Google, had to remedy when link building was at its earliest stages.
If you have utilized search engine optimization for your business before, you have most likely heard of link building services associated with it.
When search engine optimization first became used as an online marketing method, link building services was one of the most fundamental aspects of it.
Link Building 101
Today, link building refers to the strategic technique of procuring links from quality, related, and high-authority websites to link back to your own business website.
The aim of employing link building services is to get relevant and high-quality links. On top of that, the diversity of links you acquire plays a significant part in securing a higher search engine ranking.
Link Building Services: Fundamental to SEO
Simply put, link building is the process of procuring links for your business website. You need quality sites to link to yours so that Google knows you are a good source of valuable information.
In turn, when someone searches for your particular product or service online, your business website will be one of the top search results.
As you know, that’s the simplest and most basic explanation of what link building services are. There are many other subprocesses involved in a successful and efficient link building process.
According to online marketing professionals, creating good quality and relevant articles and publishing them helps acquire links for their client sites.
However, well-written articles don’t always guarantee that.
Unless you are savvy enough not to need link building services, it may be challenging to improve your business website’s popularity by merely publishing relevant articles.
Why Do You Need Link Building Services?
The notion behind the link building technique stems from the concepts of authority and popularity.
If your business website is popular, you are regarded as an authority – or a trusted resource – in your industry.
You are looked at for relevant and useful information. More people like your content, and in turn, will most likely share and link back to it online.
Google and other search engines look at this trend as valuable.
When they see a lot of backlinking activity on your website, they will recognize it as a valid information source.
This will eventually ensure a higher place in website rankings for keyword search terms you want to top.
On top of that, if your business website is linked to from another higher-authority website, that’s another valuable source of website traffic for you.
A Look Back at Link Building
Several years ago, link building was a more straightforward process in search engine optimization. There were tools ready to use for publishing articles in online directories and boosting backlinks.
The quality and value of inbound links were not scrutinized. As long as you were getting backlinks, it was good enough for Google.
Fast forward to 2014 – Google implemented the Google Penguin Algorithm. This new system altered everything everyone knew about link building services.
Today, link building relies heavily on strategic planning, skills, and commitment to the plan.
Backlinks are links that you get from other websites back to yours. These external links are essential in evaluating how your webpages are placing in search engines.
The quality of backlinks you get depends on if your website has relevant and original content worth clicking – according to your industry or niche. On top of that, every one of your webpages must have strategically placed keywords.
In other words, aside from the links, your webpages must also follow search engine optimization rules.
Search Engines and Link Building
Search engines interpret links two ways:
- Exploring new websites to add to their database
Each time your business website publishes a blog or an article, search engines can locate it before determining its website rankings. Having an excellent internal linking technique as well as a solid XML sitemap is ideal.
- Determining the position of a webpage in rankings for a particular keyword
Google and other search engines see links as an assurance or guarantee of the relevance of the content that is to come.
When link building for your business website, it’s essential that you pay special attention to those two fundamentals.
Link Building Services and Search Engine Optimization
One of the most important factors of a successful SEO strategy is building links. Also referred to as link juice, it’s a ranking indicator that Google and other search engines use.
The more link juice a website has, the higher its validity for a particular keyword they want to rank for.
There are tools and programs designed to help you calculate link metrics. These tools also gauge the overall quality of the website links come from.
As an alternative, you can also build links manually.
This means seeking out websites relevant to your industry, reaching out to the owners of these sites, and asking them if they can insert your link to their site.
However, it’s not ideal for you to rely on link metrics alone.
You may overlook some invaluable organic links because they didn’t pass your link metric identifier.
The same goes for some links that did pass your test but proves to not hold any value to your potential and current site visitors.
Benefits of Building High-Quality Links
- It increases your credibility.
Links are a good indicator that says your website is an authority in your niche. As you know, Google and other search engines only want to provide users with relevant results with high-quality information.
To do this, they only present users with websites with high authority and credibility. The more quality links directed to your site, the higher your authority factor goes.
In turn, Google uses this factor for your website rankings.
You will stand out as an authority within your niche and eventually become an established brand leader.
- It increases your web traffic.
Acquiring links is one of the most effective ways to increase your web traffic. And we’re not talking about random web traffic. We’re referring to traffic from your target audiences from authority sites within the same industry.
By targeting relevant audiences, your organic traffic from external sources will also improve. And as you know, high web traffic equates to popularity, which is also a good indicator that your website is in its prime condition.
- You have more opportunities for sale and revenue.
An increase in relevant web traffic and improved SEO metrics equate to more significant revenue and sales opportunities.
- You will have an enhanced relationship within your industry.
Aside from building relevant links, one of the benefits of this strategy is strengthening your relationships with key players within your niche. This is an ideal scenario if you want to reach out for collaborations and other fruitful professional partnerships.
- You will have a steady source of traffic.
Once you have established a permanent link on one or two authority sites, you reap the benefits of getting consistent referral traffic.
You don’t get that from traditional advertising and marketing platforms. Once your ad campaign ends, you no longer get visibility and exposure.
That’s not the case with link building. Once you have built high-quality and relevant backlinks, you are guaranteed long-term traffic from these external sources.
- You will have better lead generation.
Link building increases SERP rankings. On top of that, it can support your lead generation efforts. For instance, if you want to target potential customers in a new location, you can do so by building links relevant to that new geographical location.
Effective Link Building Services from Professionals
We’ve established that link building is essential in today’s digital marketing world.
However, as a business owner, it’s understandable that you don’t have time to build links yourself.
This is why you employ professional link building services.
Some of the most common and effective link building strategies include:
- Publishing high-quality, engaging, and original content
- Guest blogging
- Online directories
- Blogger outreach services
These are the common techniques you could deploy to build links. However, if you are in a more niche industry, you will need a more strategic link building plan.
Key Takeaway on Link Building Services
We hope that this information gave you a helpful overview of link building. One important thing to note is to avoid buying links. This could work against you, and it may take a while to bounce back from it.
Rather, invest your time and resources in utilizing honest and professional link building strategies. It may take a longer time to see positive results, but if you trust the method and are committed to the plan, you will reap the benefits of it.