If your company website has a dedicated blog page, chances are you have a higher understanding of the importance of blogs for SEO.
To fully utilize the blogs you write for your business and improve your SEO performance, you must ensure that the blogs for SEO are fully optimized.
The Unfortunate Truth
The unfortunate truth is that most companies fail to take advantage of the significant advertising and marketing potential of business blogging. According to blogger.com, 65% of business owners who do blogging don’t post consistently.
They must think that having a blog page would suffice, when the reality is, you need to be putting up fresh, engaging, and relevant content and conducting optimization. This is the only way you can fully utilize blogs for SEO success.
Make Your Blogs for SEO Stand Out
In today’s post, we’ll share some essential tips you can follow to make your business blogs stand out.
Research, Research, Research
Do your keyword research. It’s absolutely vital for on-page optimization. Chances are by providing relevant and useful content to your target customers, you area already using keywords without even knowing it.
However, as a business owner, this is where you can employ the services of a professional SEO firm for assistance. Expertise and specific keyword research tools and techniques are needed for this part of the process. Additionally, you can
By doing the right keyword research, you may uncover some essential words and phrases relevant to your business. You can rank for these newly discovered keywords by integrating them into your blogs, which can consequently generate and improve your website traffic.
Integrating relevant keywords into your blog posts requires vital techniques. It’s important to place them within the article that will yield the most positive impact – both for human readers and search engine crawlers that index your blogs for SEO.
Make sure you have the keywords positioned in the following:
- First paragraph
- Meta description
- Alt image descriptions
Another important thing to remember when it comes to keyword placement is keyword stuffing – don’t engage in it. Overfilling your blogs with keywords will make it difficult to read. It will result in an article that doesn’t make sense and will hold no value or usefulness to the readers. In turn, readers will opt out of your blog, and you will also most likely get penalized by Google.
Your blog posts must be accompanied with images. Not only do images enhance blogs and make it a good site experience for the readers, images that are properly optimized can improve your SEO.
Try to make sure that the file name of the images has the keyword you’re ranking for. Also, it’s important to include the keyword in the alternate text image description.
When you use another website or blog page in your article, make sure to include link to your source. It’s proper blogging etiquette. You may also get a link bank from other relevant sites that use you as a reference. These quality links are what will enhance your SEO performance.
Let Readers Get in Touch with You Quicker and Easier
Include prominently placed information about how readers can reach you. Chances are if they’re reading about a certain topic on your blog page, they may want to inquire more about it to see how they can apply to them.
You must also give your readers a chance to subscribe and follow your blog. This allows them to get notified when you post new content without having to check your website for it.
Utilize Social Media
As a business owner, you may already know the great benefits of using social media sites such as Facebook, Instagram, Youtube, and Twitter to connect with current and prospective customers.
You can also use these social media platforms to promote your blog articles to get more exposure. There are programs such as Hootsuite that makes it a breeze to simultaneously update all your social media accounts without having to do it one by one. You can also schedule social media posts to go up at certain times.
By following these tips, you will have blogs for SEO that are fully optimized and will help generate organic traffic to your site.